Monday, June 8, 2009

"You Must Obey."

If any of you are Hotmail users, you're probably seeing ads touting a weight-loss "rule" that "You Must Obey!" This same advertisement appears on other sites, too, but Hotmail is where I see it most. The accompanying photos change from time to time, but the message does not.

A photo of a face-forward, moderately plump woman set above a photo of what appears to be the same woman, drastically smaller, standing at the classic size-minimizing angle.

"You Must Obey."

I hit the Refresh button, and the ad comes right back. This time, the illustration is a leggy cartoon woman in a purple T-shirt and panties.

"1 Rule You Must Obey."

Sometimes, the emphasis changes: "You MUST Obey!" "You must OBEY!"


I will not click the ad. I don't want those responsible for it to be encouraged by site traffic.

Obey. Be good. Get thinner. Work harder. Cut your hair. Wear this.

Don't eat dessert. Don't ask for sex. Don't laugh so loudly. Don't ask for more.

Deny yourself. Deny your Self.




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